{"id":9400,"date":"2018-03-28T18:08:19","date_gmt":"2018-03-28T10:08:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=9400"},"modified":"2021-07-14T16:00:20","modified_gmt":"2021-07-14T08:00:20","slug":"%e4%bb%8e-0-%e5%88%b0-1-%e6%90%ad%e5%bb%ba%e6%b5%81%e9%87%8f%e8%bd%ac%e5%8c%96%e5%88%86%e6%9e%90%e4%bd%93%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/9400.html","title":{"rendered":"GrowingIO \u4ea7\u54c1\u7ecf\u7406\u5f90\u51b0\u6770\uff1a\u4ece 0 \u5230 1 \u642d\u5efa\u6d41\u91cf\u8f6c\u5316\u5206\u6790\u4f53\u7cfb"},"content":{"rendered":"

\u6d41\u91cf\u90a3\u4e48\u8d35\uff0c\u8f6c\u5316\u90a3\u4e48\u4f4e\uff01\u6240\u4ee5\uff0c\u5230\u5e95\u662f\u8c01\u7684\u9505\uff1f<\/p>\n

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GrowingIO<\/a> \u9ad8\u7ea7\u4ea7\u54c1\u7ecf\u7406\u5f90\u51b0\u6770<\/a><\/span>\u4ece \u201c\u7528\u6237\u65c5\u7a0b<\/a><\/span>\u201d \u7684 6 \u5927\u6838\u5fc3\u63a5\u89e6\u70b9\u5165\u624b\uff0c\u5e2e\u52a9\u5e02\u573a\u3001\u8fd0\u8425\u548c\u4ea7\u54c1\u642d\u5efa\u4e00\u5957\u5b8c\u6574\u7684\u6d41\u91cf\u8f6c\u5316\u5206\u6790\u4f53\u7cfb\u3002<\/p>\n

\u4ee5\u4e0b\uff0cenjoy!<\/p>\n

\u4e00\u3001\u4ec0\u4e48\u662f\u7528\u6237\u65c5\u7a0b\uff1f<\/h3>\n

\u7528\u6237\u65c5\u7a0b\uff08User Journey\uff09\u662f\u6307\uff0c\u4ece\u9996\u6b21\u63a5\u89e6\u76f4\u81f3\u4e0b\u5355\u5e76\u4eab\u53d7\u4ea7\u54c1\u6216\u670d\u52a1\u671f\u95f4\uff0c\u7528\u6237\u4e0e\u4f01\u4e1a\u4e92\u52a8\u7684\u5168\u8fc7\u7a0b\u3002\u5176\u4e2d\uff0c\u7f51\u7ad9\u7aef\u548c App \u7aef\u7684\u7528\u6237\u65c5\u7a0b\u662f\u6709\u5dee\u5f02\u7684\u3002<\/p>\n

1. \u7f51\u7ad9\u7aef\u7684\u7528\u6237\u65c5\u7a0b<\/p>\n

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2. App \u7aef\u7684\u7528\u6237\u65c5\u7a0b<\/p>\n

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\u843d\u5730\u9875\u4e0a\u4e3b\u6253 \u201c5.17 \u4e3a\u7231\u5403\u72c2\u201d \u7684\u6d3b\u52a8\u4e3b\u9898\uff0c\u9875\u9762\u4e0b\u65b9\u6709\u4e00\u4e2a CTA \u6309\u94ae\u201c\u70b9\u51fb\u9886\u53d6 10 \u5143\u4f18\u60e0\u5238\u201d\u3002\u6211\u70b9\u51fb\u4e86\u8fd9\u4e2a\u6309\u94ae\uff0c\u5f00\u59cb\u8fdb\u5165\u4e0b\u4e00\u4e2a\u9875\u9762\u3002<\/p>\n

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\u63a5\u4e0b\u6765\u6211\u4e0b\u8f7d\u3001\u5b89\u88c5\u8fd9\u4e2a App\uff0c\u7136\u540e\u8fdb\u5165 App \u5185\u6d4f\u89c8\u5546\u54c1\u3001\u52a0\u5165\u8d2d\u7269\u8f66\u5e76\u4e14\u5b8c\u6210\u652f\u4ed8\uff0c\u8fd9\u5c31\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u7528\u6237\u65c5\u7a0b\u3002\u5f53\u7136\u7528\u6237\u4e5f\u53ef\u80fd\u5728\u4e2d\u9014\u79bb\u5f00\uff0c\u6bd4\u5982\u7b2c\u4e09\u6b65\u63d0\u793a\u201c\u65e0\u6cd5\u6253\u5f00\u7f51\u9875\u201d\u5c31\u53ef\u80fd\u9020\u6210\u7528\u6237\u7684\u6d41\u5931\uff1b\u8fd9\u4e5f\u7b97\u662f\u4e00\u4e2a\u7528\u6237\u65c5\u7a0b\uff0c\u53ea\u4e0d\u8fc7\u53ea\u6709\u4e09\u6b65\u5c31\u7ed3\u675f\u4e86\u3002<\/p>\n

\u90a3\u6211\u4eec\u53bb\u505a\u8f6c\u5316\u7387\u4f18\u5316\u7684\u903b\u8f91\u662f\u4ec0\u4e48\u5462\uff1f\u6211\u4eec\u7684\u5e02\u573a\u3001\u8fd0\u8425\u3001\u4ea7\u54c1\u7b49\u540c\u5b66\u8981\u52aa\u529b\u8ba9\u7528\u6237\u7559\u5728\u8fd9\u4e0a\u9762\u3001\u5c3d\u53ef\u80fd\u8d70\u5b8c\u6574\u4e2a\u7528\u6237\u65c5\u7a0b\uff0c\u4ea7\u751f\u66f4\u5927\u7684\u4ef7\u503c\u3002<\/p>\n

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\u6211\u4ee5\u7b2c\u4e00\u8282\u63d0\u5230\u7684 App \u4e3a\u4f8b\uff0c\u7ed9\u5927\u5bb6\u5206\u6790\u4e00\u4e0b\u6bcf\u4e00\u4e2a\u70b9\u7684\u542b\u4e49\u3002<\/p>\n

1.\u7ad9\u5916\u6e20\u9053<\/p>\n

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2.\u5c55\u793a\u521b\u610f<\/p>\n

\u6211\u4eec\u521a\u624d\u7684\u8fd9\u4e2a App \u5e7f\u544a\uff0c\u5b83\u5c55\u793a\u4e86\u6807\u9898\u3001\u4f01\u4e1a logo\u3001\u4ea7\u54c1\u4f18\u52bf\u7b49\u521b\u610f\u5185\u5bb9\u3002\u521b\u610f\u5c55\u793a\u8fd9\u4e00\u6b65\uff0c\u6211\u4eec\u8981\u505a\u597d\u5185\u5bb9\u6587\u6848\u7684\u8bbe\u8ba1\u548c\u4f18\u5316\uff0c\u63d0\u9ad8\u7528\u6237\u70b9\u51fb\u7684\u8f6c\u5316\u7387\u3002<\/p>\n

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\u6211\u4eec\u7528 CTR \u6765\u8861\u91cf\u521b\u610f\u7684\u597d\u574f\uff0cCTR \u662f\u70b9\u51fb\u7387\uff08Click Through Rate\uff09\u7684\u7b80\u79f0\uff0c\u5373\u521b\u610f\u70b9\u51fb\u91cf\/\u5c55\u793a\u91cf\u7684\u6bd4\u503c\u3002<\/p>\n

3.\u6293\u53d6\u6216\u6295\u653e\u7684 URL<\/p>\n

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\n

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